Activeline
A brand identity refresh and web design for a playground and outdoor gym business.
- Alex Minkaczresearch, consulting, design, copywriting
About this project
Activeline designs, produces and installs outdoor recreational areas like gyms and playgrounds.
We met Marcin, the owner, through a mutual acquaintance who advised him to commision my agency – Sorgo – to audit their website. His company has a solid online presence even though they don’t sell anything online. They use the website as an interactive catalog. This helps their clients make better purchasing decisions.
I carried out the audit and wrote a report. A year passed and, quite surprisingly, Marcin got in touch again. I was amazed to see all my recommendations implemented, no ifs and no buts.
Admirably, he asked what more he should do to keep improving things. Activeline’s visual identity seemed to be the most urgent thing to tackle, so that’s what we worked on.
See the results below.
The design
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