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A. Minkacz

Bluebay

Branding and web design for a software & web development business from Poland.

Project team:

  • Alex Minkaczbrand strategy, consulting, creative direction, copywriting
  • Daniel Piętochagraphic design

About this project

Michał, the owner of Bluebay and a brilliant software developer, reached out to me to talk about a new website for his business.

As we talked, it dawned on me how client-centric his approach is. Yes, software that works is important, but he sees his value in something else. His clients can finally have more time to spend time with their families. That’s not something most developers focus on.

We agreed to go the longer way and spend some time on brand consulting. I took care of the creative direction, the website architecture, the brand strategy and copywriting. I also invited my long-time colleague, Daniel, to design graphics, and he did deliver!

See the design below or visit the live website

The design

Would you like to learn more about this project?

I’ll be happy to share the whole story – get in touch.

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“He’s a fantastic listener and communicator. He really understood our needs and documented them all out for us to see.”

Hunter Bailey
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“Alex was a pleasure to work with. He is pro‑active, creative, passionate and thorough in his design approach.”

James Lahren
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“He is a very precise, highly professional expert. He adapted very swiftly to our needs and proposed well structured solutions.”

Gyorgy Folk
Editor-in-chief
Civil Liberties Union for Europe

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