Branding and web design for a software & web development business from Poland.
- Alex Minkaczbrand strategy, consulting, creative direction, copywriting
- Daniel Piętochagraphic design
About this project
Michał, the owner of Bluebay and a brilliant software developer, reached out to me to talk about a new website for his business.
As we talked, it dawned on me how client-centric his approach is. Yes, software that works is important, but he sees his value in something else. His clients can finally have more time to spend time with their families. That’s not something most developers focus on.
We agreed to go the longer way and spend some time on brand consulting. I took care of the creative direction, the website architecture, the brand strategy and copywriting. I also invited my long-time colleague, Daniel, to design graphics, and he did deliver!
See the design below or visit the live website
Would you like to learn more about this project?
I’ll be happy to share the whole story – get in touch.
“Simply one of the best, most rounded and helpful designers I’ve had the privilege of working with.”
“He’s a fantastic listener and communicator. He really understood our needs and documented them all out for us to see.”
“Alex was a pleasure to work with. He is pro‑active, creative, passionate and thorough in his design approach.”
“He is a very precise, highly professional expert. He adapted very swiftly to our needs and proposed well structured solutions.”
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