National Museum in Warsaw
An intensive 4-day workshop in Service Design and Visitor Experience for the Museum's personnel.
- Alex Minkaczworkshop syllabus and design
- Zuza Ostafinworkshop syllabus and design
About this project
How does a traditional public museum compete against younger, cooler museums of modern art?
Enter service design for art institutions.
As a part of this engagement me and my business parter, Zuza, taught the Museum team how to design better visitor experiences.
We engaged all levels of the organisation, from janitors to directors, and spent 4 intensive days dissecting the museum service from all angles.
What we did
We created a training that laid out the theory and helped people test it in practice. The first two days were more lecture-based, leaving the last two days for hands-on work.
We talked about things such as:
- Seeing a museum as a service and a visit to the museum as an experience
- Optimising and measuring the quality of our service
- Making money as a social mission
- Business models, defining an organisation’s value proposition
- The difference between mission, vision and strategy
- Managing stakeholders
We also taught the Museum team how to:
- Brainstorm and generate ideas
- Do audience research
- Rapidly prototype services and test them with real people
- Set SMART goals (and why do it)
- Map visitor journeys and create service blueprints
- Audit your own exhibitions
Would you like to learn more about this project?
I’ll be happy to share the whole story – get in touch.
“Simply one of the best, most rounded and helpful designers I’ve had the privilege of working with.”
“He’s a fantastic listener and communicator. He really understood our needs and documented them all out for us to see.”
“Alex was a pleasure to work with. He is pro‑active, creative, passionate and thorough in his design approach.”
“He is a very precise, highly professional expert. He adapted very swiftly to our needs and proposed well structured solutions.”
Civil Liberties Union for Europe