How does a traditional public museum compete against younger, cooler museums of modern art?

Enter service design for art institutions.

As a part of this engagement me and my business parter, Zuza, taught the Museum team how to design better visitor experiences.

We engaged all levels of the organisation, from janitors to directors, and spent 4 intensive days dissecting the museum service from all angles.

We created a training that laid out the theory and helped people test it in practice. The first two days were more lecture-based, leaving the last two days for hands-on work.

We talked about things such as:

• Seeing a museum as a service and a visit to the museum as an experience
• Optimising and measuring the quality of our service
• Making money as a social mission
• Business models, defining an organisation’s value proposition
• The difference between mission, vision and strategy
• Managing stakeholders